By Ashley Ferraro
BodyThredz is redefining the way fans connect with their favorite music by creating high-quality, everyday apparel inspired by legendary rock bands. Launched in 2023, the brand combines iconic band imagery with lightweight, comfortable designs that fit seamlessly into modern lifestyles. Whether you are a lifelong rock fan or simply looking for stylish, versatile clothing, BodyThredz offers a unique way to celebrate the music that has stood the test of time.
For BodyThredz founder Joe Kohn, music has always been a deeply personal and unifying force. As a lifelong fan of hard rock and heavy metal, he remembers spending hours in record stores as a teenager, discovering the bands that would define his life’s soundtrack.
Now, as a father, Joe sees the same passion for music in his son—even if their playlists don’t always overlap. “It’s no different from the way I connected with the bands I grew up with.” This shared appreciation, despite their generational differences, highlights the timeless impact of musical expression.
A Parkland resident and former real estate attorney, Joe spent nearly three decades in law before transitioning into the world of music-inspired fashion. “I’d always loved music,” he explains, “and I saw an opportunity to create something that would resonate with fans like me—comfortable, modern shirts that honor the bands we grew up with.”
The idea for BodyThredz began when Joe revisited his collection of old concert T-shirts. While the designs evoked fond memories, the thick, heavy fabric didn’t suit Florida’s heat. Inspired to create something more practical, Joe developed a line of lightweight, versatile pieces of clothing that could bring iconic band logos back into everyday fashion.
Joe’s first breakthrough came when he secured a partnership with Ron Keel, who enthusiastically agreed to join the project. That first collaboration paved the way for additional partnerships with bands like Helix, Accept, Oz, Pat Travers, and Carmine Appice, all of whom now have their logos featured in BodyThredz’s collections.
Joe’s vision wasn’t just to create another merchandise company but to pay tribute to the bands he grew up supporting. “We partner with these artists in a way that respects their stories and celebrates their legacies,” he explains. Each band featured on BodyThredz’s website has their own landing page complete with biographies, history, and, of course, apparel options. It’s a thoughtful approach that sets BodyThredz apart and reveals the passion behind the brand.
BodyThredz offers a wide range of athletic and everyday apparel for men, women, and kids. From versatile shirts that are perfect for everyday wear to comfortable hoodies and lightweight pants, BodyThredz ensures the whole family can enjoy the timeless appeal of rock and roll while allowing each person to express their own individuality.
With plans to expand its band partnerships and explore new projects in 2025, BodyThredz is poised to become a standout name in music-inspired fashion.
For more info. please visit www.BodyThredz.com and see ad on opposite page.
