Over the past year, Icon Realty has rapidly emerged as one of South Florida’s fastest growing luxury boutique real estate brands. Founded by Michael Longo, the company was created with a clear mission: build a recognizable luxury brokerage that delivers a high-end client experience while staying deeply connected to the local community.
“When I opened Icon Realty, I didn’t want to create just another brokerage,” says Longo. “I wanted to create a luxury boutique brand that people instantly recognize, trust, and want to be a part of.”
That vision has translated into impressive growth in just a short period of time. Icon Realty officially launched one year ago with a team of 41 agents. Today, the brokerage has grown to 66 agents and is currently on pace to close approximately $250 million in real estate volume this year. The company specializes in luxury residential real estate throughout South Florida and has quickly built a reputation for personalized service, strong marketing, and high-end branding.
Behind the scenes, Longo credits much of the company’s success to his wife, Ashley Longo, who has played a major role in helping operate and grow the business.
“Ashley has been a huge part of this journey,” Longo says. “Building a company at this level takes constant effort, and having a strong partner beside me has made all the difference.”
The past year has also brought national media attention. Recently, Longo and his team launched a reality television series titled Boss of Real Estate, which premiered on the Remy Network. The five-episode series follows the real-life challenges, growth, and behind-the-scenes moments involved in launching Icon Realty from the ground up. Ashley Longo is featured throughout the series alongside supporting cast members Stefano Galeb, Nick Grecco, and Pierina Parra.
According to Longo, the response to the show has exceeded expectations, and discussions are already underway with larger television networks regarding future opportunities and expansion of the series. The exposure has also helped introduce the Icon Realty brand to audiences outside of Florida and elevated awareness of the company nationally.
As the company celebrates its one-year anniversary, expansion is already continuing. Icon Realty is currently developing its second office location on Las Olas Boulevard in Fort Lauderdale. The office is undergoing a quarter-million-dollar luxury buildout and is expected to open in Fall 2026. The new location will further strengthen the company’s presence within South Florida’s competitive luxury real estate market.
Outside of business, Longo says faith and family remain central to everything he does. A resident of Parkland, he attends Church By The Glades with his family. Michael and Ashley are raising their children — Aiden, Kaylee, Zane, and Kylie — within the local Parkland community.
Looking ahead, Longo believes the company is only beginning its next chapter. “We’ve accomplished a lot in one year,” he says. “But this is just the foundation for what’s coming next.”
For more information about Icon Realty, luxury listings, or career opportunities, please call (954) 551-ICON or visit www.IconRealtyAdvisors.com Follow the company on social media for the latest updates. The office is located at 2808 N University Dr, Coral Springs, FL 33065.
