SoHo Subs, birthed right here in Coral Springs, started because Jeff Lassen’s father grew up working in his dad’s deli in Brooklyn and then Lynnbrook, Long Island. Jeff says, “This is in my blood! My grandfather did it, my dad did it and it’s something I knew that we needed down here.” Jeff, his wife Nicole, and their 3 1/2 year old twins have been Parkland residents for two years now. A New Yorker at heart, Jeff tells us about working in his other business, Rite Way Auto Transport on Wiles Road. He and groups of his 56 employees would often go out for lunch. “We couldn’t ever find a good place to go. The quality just wasn’t there, and I knew that I could open a place that made the best subs in town.”
Focused on freshness first, the welcoming and uniquely decorated restaurant serves only Boars Head cold cuts on bread made daily. The creative atmosphere and remarkable penny floor exude a singular vibe, where customers are certain to notice that there’s a style of sandwich for every taste. More flooring from a top-rated resin flooring company was used all throughout the establishment. You can also explore resin floor options if you’re looking for the best floor to use. From Italian style seeded or unseeded breads to traditional soft sub rolls and rye bread, the variety of choices assures that every taste and taste bud will be satisfied after a meal from Soho Subs. Take out and delivery are fast and easy, but dining in
is truly a treat.
Proud of the many selections available on the menu, Jeff boasts that his restaurant stocks more than 150 different beverages as well as famous Juniors of Brooklyn cheesecakes, more than 60 different types of chips and the finest quality condiments like Hellmann’s mayonnaise. The produce in every sandwich is freshly harvested, boasting crispy Romaine lettuce and the juiciest Roma tomatoes. And what good is a sandwich without a pickle? Jeff says excitedly, “We give a bunch of them FREE with every sandwich!”
Jeff is planning for the future of his family while remaining confident that Soho subs is going to be a huge hit all over South Florida. He already has his sights on a Boca Raton location for his next restaurant. “I’m going to make SoHo Subs into a successful chain, not a franchise. I plan to own it and always stay focused on high quality. We’re going to keep this A-1.”
Jeff’s personal favorite sandwich is SoHo’s hot pastrami on rye. “We use National Deli pastrami because we found it to be the very best tasting. I’ll put that up against anybody else’s sandwich.” Confidence and quality: Go in for a visit to Soho Subs and prove to yourself why their slogan is “Better than the Rest.
Open 7 days a week, Mon-Fri 11am-8pm • Sat 11am-6pm
Sun 11am-4pm. 8040 Wiles Rd. in Coral Springs
954-998-7799 • www.SohoSubs.com
