By Michael Armfield
It’s been said that people tend to buy products and services from people that they like. Clients have told me that they feel good spending their hard earned dollars with folks that seem to care about them as a person. Other clients have mentioned how they will go out of their way, often times miles out of their way, to buy something they can purchase right around the corner, all due to the great relationship they have with that business owner.
In these bleak economic times, how does this make any sense? How could one justify going out of their way and spending their time and money on something they could buy right down the street?
Think about it; what stores do you love to go to, what services do you like to buy? My experience would tell me that it is not just the product that you are buying that makes you happy but also the experience you have when you buy. So, in a world where there are many options to purchase the same product or service from multiple vendors, how do you stand out and win the right to be the vendor of choice?
I ask these questions because it is vital for you to realize that your product or service has the same common thread that draws or repels buyers. What is that common thread? “Relationships.”
Answering these questions will help you begin to understand why you are winning or why you are losing customers.
• Do you try to create a personal relationship with each one of your prospects and customers?
• If not, what should you intentionally do today to build that relationship?
• How are you going to measure whether or not you have created a relationship or just a buyer?
• What are two things that you do or can start doing that will let your client know that you care for them?
As a relationship focused company, I have learned the importance of creating relationships for life. I would love to share some of these principles with you and learn about your unique ways of building relationships.
If you are serious about being in business and desiring to grow, I want to encourage you to send me your answers in an email. When I receive your answers I will contact you to schedule a time where we can meet in person and discuss how this vital aspect of your business plan can be working for you.
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